Blogs Essay Example | Topics and Well Written Essays - 500 words

Blogs - Essay Example When barcodes were not enough, QR codes emerge. One of the latest technological applications that apparently revolutionizes consumer shopping, from a host of other applications, is through quick response (QR) code. The Tesco QR Code Subway Store, for instance, applied this technology by creating virtual stores that presented images of grocery items in places frequently visited by consumers, like subway areas and where customers shop using their smart phones to shop (YouTube 2011). Its origin was actually traced 18 years ago from a Japanese company, Denso Wave, as a means of â€Å"tracking parts by vehicle manufacturers† (Mobile-Barcodes: Overview, n.d., par. 1). With the proliferation of smart phones, the QR code applications were seen to be evidently applicable in other service areas including business cards, billboards, direct mail, repair orders, and even in bus stop stations where convenience stores, manufacturers, and service organizations could post virtual shops and encourage shoppers to select their grocery items, products and services to be delivered and consumed in comforts of their homes (Think Tank Tuesday 2011). What could be the next faster and extensively applicable paced codes than QR? Consumers just have to wait and see. Smart phones are the latest global technological craze where applications continue to evolve. Not only do smart phones serve distinct and varied personal needs of discerning consumers; but more so, smart phones have capabilities that actually help organizations in their marketing strategies. As people become immersed with the coming holiday season, for instance, smart phones could just be the life saver. In convenience stores and shopping centers which could just be a conundrum of chaotic proportions, locating for much sought of products amidst voluminous array of inventories could be addressed with radio frequency identification (RFID). This